P ROJECTS & PARTNERS Extract
The Frankfurt Book Fair (FBM) is the largest book fair in the world and the world's largest trading place for content. This makes it a seismograph for social change and a starting point for new ideas and technologies.
Task: Development of new business areas outside the publishing industry.
Goals: Sales + | Visitors b2c + | Media +
Implementation:
Development of international cooperation concepts
Acquisition of brand partners (including: Accenture, Air China, Bloomberg, Deutsche Börse, Fattoria La Vialla, Fraport, Google, Hapag Lloyd Cruises, Hermes, ING Diba, Miele, Next 125, Samsung, Sky, Swatch, Thomas Cook, Turkish Airlines, Weleda, Werthers Echte, Yogi Tea).
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WIN -WIN: Both the FBM and the brand partners benefited equally from the partnership. The FBM was able to significantly increase its sales/private visitor numbers/media attention through the cooperation.
The cooperation partners benefited from the high international appeal of the FBM and the brand perception within an attractive, culturally interested, international target group.
Example: Gourmet Gallery of the FBM as a cooperation platform. On almost 2,500 square meters, everything revolves around the topic of cooking, enjoyment, food & drink, sustainability, etc., staged through exhibitions, cooking and talk shows, tastings, product tests.
Other cooperation formats: Travel/ Creative Industries/ Education/ Technology/ Innovation/ Automotive/ Business and Society.
Task: Development of a marketing concept to attract attractive sponsors
Objective: Long-term financial security of the federal competition
Implementation:
Brand relaunch
Communication concept: Association and brands
Sponsor acquisition / media partnerships
Media: Media partner EUROSPORT (TV spots)/ PR / Online/ Print/ POS/ -> e.g. via Karstadt and McDonald´s nationwide
Prominent sports sponsors (Olympic participants)
Roadshows at schools
Result:
Long-term financial security for the world's largest school sports competition.
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CREDENTIALS
"Sabine is a gifted fundraiser and one of the clearest businesswomen I have ever met in my life."
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Holger Volland
CEO brand eins media AG
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"I have worked with Dr. Sabine Köhler for over 12 years in my role as head of marketing and business development consumer at the Frankfurt Book Fair. We have developed and marketed a wide variety of sponsorship and advertising formats for the fair. Over the years, the result has been not only seven-figure revenues, but also strong effects on the media attention of the fair, as well as increasing numbers of private visitors. Internationally known brands such as Audi, Miele, Samsung, Turkish Airlines, Accenture and many others have been won over.
Sabine made a significant contribution to this success: the projects required a strong vision and assertiveness, both within the company and in engaging external partners. Sabine's uniqueness: pronounced strategic thinking, coupled with creativity and a strong sales talent, as well as a very empathetic and winning manner. It is fun to work with someone who is so smart, reliable, always goal-oriented and - without exception - cheerful and in a good mood. An extremely rare and valuable combination!"
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Frank Pauli
Director Business Development Frankfurt Book Fair GmbH
